In March, 2022 our very own Public Image Coordinator and Assistant Zone Public Image Coordinator for districts 9620 and 9560 PDG Darryl Iseppi presented in a Zone 8 Public Image webinar on the topic of "Articles That Work." The webinar contains vital insights about adapting your message to your audience and article placement. This will be of interest to all Rotarians interested in raising awareness of their club's activities in the community. Click on the image above to watch a recording of the webinar.
It’s one of the most vexed questions of our time: What can we do about misinformation?
How do we deal with a world in which it spreads at the speed of light and no one seems able to stop it?
Rotary (Clubs & Members) need to make high-quality and reliable information free to everyone. And we need to be creative about how we present it, so it is clear and compelling. It needs to reach our members, our stakeholders, young people and the
elderly, the disenfranchised, diverse and socially isolated. Facebook is one of a number of evolving social media forums in which Rotarians engage.
Dr David Rolph, Associate Professor at the University of Sydney Faculty of Law, specialising in media law has stated “A publisher can be held responsible for defamatory comments readers leave on its Facebook pages, the High Court ruled today in a decision that could have far-reaching consequences for social media users throughout Australia.”[i]
“This decision may mean anyone who runs a social media page can theoretically be sued over disparaging comments posted by readers or random group members — even if you aren’t aware of the comment.”