A Timely Reminder from PDG Jitendra Prasad - D9620 Membership Director, 2021-22
It's at this time of year that the ANNUAL THEME is introduced by the incoming President Elect of Rotary International at the International Assembly.
This year RIPE Jennifer Jones will announce it virtually on January 20.
Here is a brief history of the annual themes.
In 1955, RI President A.Z. Baker announced a theme, "Develop Our Resources," to serve as Rotary's program of emphasis. Since that time, each president has issued a theme for his Rotary year. The shortest theme was in 1961-62 when Joseph Abey selected "Act." Other one-word themes were chosen in 1958-1959 by Charles Tennent ("Serve") and 1968 - 1969 by Kiyoshi Togasaki ("Participate").
Carl Miller, in 1963 - 1964, had a theme for the times when he proposed "Guidelines for Rotary in the Space Age." Other "timely" themes were in 1980-81 when Rolf Klärich created "Take Time to Serve"
William Carter in 1973 - 1974 used "Time for Action." Two themes have a similarity to commercial advertising: "A Better World Through Rotary" (Richard Evans, 1966 - 67) and "Reach Out" (Clem Renouf, 1978 - 1979). Bridges have been a striking metaphor. Harold Thomas, 1959 - 60, urged Rotarians to "Build Bridges of Friendship"; William Walk, 1970 - 71, created "Bridge the Gap"; and Hiroji Mukasa, 1982 - 1983, declared "Mankind is One-Build Bridges of Friendship Throughout the World."
A worldwide focus was given by Stan McCaffrey in 1981 - 1982 with the message, "World Understanding and Peace Through Rotary," and again in 1984-85 by Carlos Canseco who urged Rotarians to "Discover a New World of Service." In other years, the individual was emphasized, as "You Are Rotary" (Edd McLaughlin, 1960 - 61), "Goodwill Begins With You" (Ernst Breitholtz, 1971 - 1972) and "You Are the Key" (Ed Cadman, 1985 - 1986).
Frequently the theme urges Rotarians to become more involved in their club, such as "Share Rotary-Serve People" (Bill Skelton, 1983 - 84) or "Make Your Rotary Membership Effective" (Luther Hodges, 1967 - 1968). But whether you "Review and Renew," "Take a New Look," "Let Service Light the Way" or "Dignify the Human Being," it is clear that the RI president provides Rotarians with an important annual program of emphasis.
In 1986-87, President M.A.T. Caparas selected the inspiring message that "Rotary Brings Hope."
Charles Keller in 1987 - 1988 saw "Rotarians-United in Service, dedicated to Peace," while Royce Abbey asked his fellow members in 1988 - 1989 to "Put Life into Rotary-Your Life." Hugh Archer (1989 - 1990) urged us to "Enjoy Rotary!" and Paulo Costa (1990 - 1991) asked that we "Honour Rotary with Faith and Enthusiasm." Raja Saboo (1991 - 1992) exhorted every Rotarian to "Look Beyond Yourself." In 1992 - 1993, I reminded Rotarians, "Real Happiness Is Helping Others," and in 1993 - 1994, Bob Barth counselled Rotarians, "Believe In What You Do and Do What You Believe In." In 1994 - 1995, Bill Huntley encouraged Rotarians to "Be A Friend" to their communities.
1995-1996 Act with Integrity, Serve with Love, Work for Peace
1996-1997 Build the Future with Action and Vision
1997-1998 Show Rotary Cares — for your community, for our world, for its people
1998-1999 Follow Your Rotary Dream
1999-2000 Act with Consistency, Credibility, Continuity
2000-2001 Create Awareness — Take Action
2001-2002 Mankind Is Our Business
2002-2003 Sow the Seeds of Love
2003-2004 Lend a Hand 2003-2004
2004-2005 Celebrate Rotary
2005-2006 Service Above Self
2006-2007 Lead the Way
2007-2008 Rotary Shares
2008-2009 Make Dreams Real
2009-2010 The Future of Rotary Is in Your Hands
2010-2011 Building Communities -- Bridging Continents
2011-2012 Reach Within to Embrace Humanity
2012-2013 Peace Through Service
2013-2014 Engage Rotary Change Lives
2014-2015 Light Up Rotary
2015-2016 Be a Gift to the World
2016-2017 Rotary Serving Humanity
2017-2018 Rotary: Making A Difference
2018-2019 Be the Inspiration
2019-2020 Rotary Connects the World
2020-2021 Rotary Opens Opportunities
2021-2022 Serve to Change Lives
With great interest, I look forward to seeing the new theme announced.