A Timely Reminder from PDG Jitendra Prasad - D9620 Membership Director, 2021-22

It's at this time of year that the ANNUAL THEME is introduced by the incoming President Elect of Rotary International at the International Assembly.
 
This year RIPE Jennifer Jones will announce it virtually on January 20.
 
Here is a brief history of the annual themes.
 
In 1955, RI President A.Z. Baker announced a theme, "Develop Our Resources," to serve as Rotary's program of emphasis. Since that time, each president has issued a theme for his Rotary year. The shortest theme was in 1961-62 when Joseph Abey selected "Act." Other one-word themes were chosen in 1958-1959 by Charles Tennent ("Serve") and 1968 - 1969 by Kiyoshi Togasaki ("Participate"). 
 
Carl Miller, in 1963 - 1964, had a theme for the times when he proposed "Guidelines for Rotary in the Space Age." Other "timely" themes were in 1980-81 when Rolf Klärich created "Take Time to Serve"
 
William Carter in 1973 - 1974 used "Time for Action." Two themes have a similarity to commercial advertising: "A Better World Through Rotary" (Richard Evans, 1966 - 67) and "Reach Out" (Clem Renouf, 1978 - 1979). Bridges have been a striking metaphor. Harold Thomas, 1959 - 60, urged Rotarians to "Build Bridges of Friendship"; William Walk, 1970 - 71, created "Bridge the Gap"; and Hiroji Mukasa, 1982 - 1983, declared "Mankind is One-Build Bridges of Friendship Throughout the World." 
 
A worldwide focus was given by Stan McCaffrey in 1981 - 1982 with the message, "World Understanding and Peace Through Rotary," and again in 1984-85 by Carlos Canseco who urged Rotarians to "Discover a New World of Service." In other years, the individual was emphasized, as "You Are Rotary" (Edd McLaughlin, 1960 - 61), "Goodwill Begins With You" (Ernst Breitholtz, 1971 - 1972) and "You Are the Key" (Ed Cadman, 1985 - 1986). 
 
Frequently the theme urges Rotarians to become more involved in their club, such as "Share Rotary-Serve People" (Bill Skelton, 1983 - 84) or "Make Your Rotary Membership Effective" (Luther Hodges, 1967 - 1968). But whether you "Review and Renew," "Take a New Look," "Let Service Light the Way" or "Dignify the Human Being," it is clear that the RI president provides Rotarians with an important annual program of emphasis. 
 
In 1986-87, President M.A.T. Caparas selected the inspiring message that "Rotary Brings Hope." 
 
Charles Keller in 1987 - 1988 saw "Rotarians-United in Service, dedicated to Peace," while Royce Abbey asked his fellow members in 1988 - 1989 to "Put Life into Rotary-Your Life." Hugh Archer (1989 - 1990) urged us to "Enjoy Rotary!" and Paulo Costa (1990 - 1991) asked that we "Honour Rotary with Faith and Enthusiasm." Raja Saboo (1991 - 1992) exhorted every Rotarian to "Look Beyond Yourself." In 1992 - 1993, I reminded Rotarians, "Real Happiness Is Helping Others," and in 1993 - 1994, Bob Barth counselled Rotarians, "Believe In What You Do and Do What You Believe In." In 1994 - 1995, Bill Huntley encouraged Rotarians to "Be A Friend" to their communities.
 
1995-1996    Act with Integrity, Serve with Love, Work for Peace   
1996-1997    Build the Future with Action and Vision
1997-1998    Show Rotary Cares — for your community, for our world, for its people 
1998-1999    Follow Your Rotary Dream         
1999-2000    Act with Consistency, Credibility, Continuity
2000-2001    Create Awareness — Take Action        
2001-2002    Mankind Is Our Business 
2002-2003    Sow the Seeds of Love     
2003-2004    Lend a Hand 2003-2004   
2004-2005    Celebrate Rotary   
2005-2006    Service Above Self
2006-2007    Lead the Way         
2007-2008    Rotary Shares         
2008-2009    Make Dreams Real
2009-2010    The Future of Rotary Is in Your Hands
2010-2011    Building Communities -- Bridging Continents
2011-2012    Reach Within to Embrace Humanity    
2012-2013    Peace Through Service    
2013-2014    Engage Rotary Change Lives      
 2014-2015   Light Up Rotary      
 2015-2016   Be a Gift to the World      
 2016-2017   Rotary Serving Humanity
 2017-2018   Rotary: Making A Difference     
 
2018-2019    Be the Inspiration 
2019-2020    Rotary Connects the World        
2020-2021    Rotary Opens Opportunities      
2021-2022    Serve to Change Lives      
 
With great interest, I look forward to seeing the new theme announced.